Salience

/ˈseɪ.li.əns/ noun

Definition

The quality of being particularly noticeable, prominent, or emotionally striking in a given context.

Etymology

From Latin 'saliens' meaning 'leaping,' present participle of 'salire' (to leap). Something that 'leaps out.'

Kelly Says

Salience is what makes something pop — a loud noise in a quiet room, or a red dot on a white page grabs your attention.

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