The process of dividing a larger whole into distinct, meaningful parts or segments based on specific criteria or characteristics. In research, it involves partitioning data, populations, or markets into homogeneous subgroups for analysis.
From Latin 'segmentum' (a piece cut off) from 'secare' (to cut), plus suffix '-ation.' The term moved from anatomy and geometry into business and research methodology in the 20th century.
Segmentation is like being a skilled chef who knows exactly where to make the cuts - instead of treating everything as one big mass, you slice along natural boundaries to reveal the distinct flavors and characteristics hidden within!
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