Semiotics

/ˌsimiˈɑtɪks/ noun

Definition

The study of signs and symbols and their use or interpretation; the theory of how meaning is created and communicated through various sign systems.

Etymology

From Greek 'semeiotikos' meaning 'observant of signs,' from 'semeion' (sign or mark). Developed as a formal discipline in the 20th century by linguists and philosophers studying meaning-making.

Kelly Says

Semiotics reveals that we're constantly swimming in an ocean of meaning! Everything from red traffic lights to raised eyebrows to designer logos is a sign carrying coded messages - we're all unconscious experts at reading this symbolic environment.

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