Sensitization

/ˌsɛn.sɪ.tɪˈzeɪ.ʃən/ noun

Definition

An increased behavioral response to a repeated stimulus, especially when the stimulus is intense or threatening.

Etymology

From Latin 'sentire' meaning 'to feel, perceive' + '-ization' (process of making).

Kelly Says

Sensitization is the opposite of habituation — a scary noise doesn't get less scary; your brain actually gets MORE alert to it!

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