Search Engine Optimization, the practice of improving website visibility and ranking in search engine results pages through various techniques and strategies. The process of optimizing content to increase organic search traffic.
Acronym first used in the mid-1990s as search engines like AltaVista and later Google became important for web traffic. Evolved from 'search engine optimization' as webmasters developed techniques to improve their sites' visibility in automated search results.
SEO represents a fascinating cat-and-mouse game between website owners trying to game the system and search engines constantly updating algorithms to provide better results. What started as simple keyword stuffing has evolved into a complex discipline involving user experience, site speed, and content quality.
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