The scheduled time when a performance or entertainment event begins.
Compound word from 'show' (Old English 'sceawian' meaning to look at) and 'time' (Old English 'tima'). The theatrical usage emerged in the early 20th century with the rise of organized entertainment venues.
The phrase 'it's showtime!' became a rallying cry meaning it's time for peak performance, popularized by entertainers and later adopted in sports and business. The premium cable network Showtime launched in 1976, capitalizing on this association with quality entertainment.
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