The front part of a shop or store, including the window display and entrance that faces the street.
Compound of English 'store' (from Old French 'estor,' a supply) and 'front' (from Latin 'frons'). The term became common in American English in the late 19th century with urban retail development.
The design of storefronts is a hidden art form—stores spend millions on 'window dressing' because psychology shows that a compelling 5-second glimpse at a window display influences whether someone enters, which is why luxury brands obsess over their window presentations like curated art galleries.
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