Aimed or directed at a specific person, group, or goal; chosen or selected deliberately.
From 'target,' which comes from Old French 'targette,' a small shield. 'Target' originally meant a round shield, then evolved to mean something you aim at.
The original meaning of 'target' was a small decorative shield—then people realized shields made good practice targets for arrows, which is how it came to mean 'something to aim at.'
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