A method of making movies in bright, vivid colors, or any display of extremely bright and artificial-looking colors.
From 'technique' and 'color,' combining the Greek 'techne' (art/skill) with Latin 'color.' The term was trademarked by the Technicolor Motion Picture Corporation in the 1930s to describe their color film process.
Early Technicolor movies like 'The Wizard of Oz' were so shockingly colorful that audiences had never seen anything like them before—the bright reds and blues were almost overwhelming because they were used to black-and-white films!
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