Toyo

/ˈtɔɪ.oʊ/ noun

Definition

A smooth, shiny straw-like material made from rice straw or similar plant fibers, often used to make lightweight summer hats.

Etymology

From Japanese 'tōyō' (藁), referring to the rice straw used in its production. The term entered English in the late 1800s as Japanese trade goods became popular in Western fashion. The material is specifically valued for its fine weave and glossy finish.

Kelly Says

Toyo straw is woven so tightly and precisely that it has an almost plastic-like sheen, yet it's completely natural and breathable—making it perfect for Panama hats and boater hats that need to look formal but keep you cool. The Japanese developed this technique centuries ago for practical agricultural purposes before it became fashionable worldwide.

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