Trademark

/ˈtreɪdˌmɑːrk/ noun, verb

Definition

As a noun, it is a special name, symbol, or design that legally identifies a company or product. As a verb, it means to officially register such a sign so others cannot use it.

Etymology

It combines 'trade' (commerce) and 'mark' (a sign or symbol). The legal sense developed in the 19th century as industrial products and branding became widespread.

Kelly Says

Trademarks show how powerful a simple symbol can be—just a swoosh, a bitten apple, or a few letters can be worth billions. They’re legal proof that in modern economies, attention and recognition are products too.

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