Ultimate can mean the best or most extreme example of something, or the final and last in a series. It often suggests that nothing goes beyond it.
From Latin "ultimatus" and "ultimus" meaning farthest or last, from a root meaning beyond. It originally focused on the idea of being at the very end.
When ads promise the "ultimate" phone or burger, they’re quietly borrowing a word that originally just meant "last in line." The board game "Trivial Pursuit" even has an "Ultimatum" card—same root, same idea of a final point.
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