In a way that requires immediate action or attention; with great importance or pressing need.
From Latin 'urgens' (pressing, urgent) + '-ly' (adverb suffix). The root 'urgere' means 'to drive forward,' suggesting something that pushes you forward with force.
In psychology, there's a bias called 'urgency bias' where humans treat anything marked 'urgent' or given a deadline as more important, even if it's actually not—which is why spam emails and scammers use the word 'urgently' so much.
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