more white in color; paler or lighter in shade.
From Old English 'hwit' (white), related to German 'weiß'. The comparative form '-er' is the standard way to compare two things. The word has ancient Germanic roots.
White reflects all wavelengths of visible light equally, making it scientifically the opposite of black—but culturally, 'whiter-than-white' campaigns in advertising use the color to suggest purity and cleanliness, exploiting our psychological associations.
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