Acquirability

/ˌækwaɪərəˈbɪləti/ noun

Definition

The quality or state of being able to be acquired or obtained.

Etymology

From acquirable (able to be acquired) plus -ity suffix (state or quality); ultimately from Latin acquirere (to gain, add to oneself).

Kelly Says

This abstract noun reveals modern corporate and marketing thinking—notice how companies talk about 'customer acquirability'? It's a 20th-century term for an old concept: how gettable something is.

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