Admen

/ˈædmɛn/ noun

Definition

Plural of adman; people who work in advertising, creating and promoting ads.

Etymology

From ad (advertisement) + men. 'Ad' became a shortening of 'advertisement' in the early 1900s, and admen was the standard term for advertising professionals through the mid-20th century. From Latin advertere (turn toward).

Kelly Says

The word 'admen' perfectly captures a whole era of American business—think of those sleek 1950s guys in 'Mad Men' who invented modern advertising. It's fascinating that we don't really use 'admen' anymore because the industry changed and diversified so much.

Ethical Language Guidance

Gender History

Plural of 'adman,' a term originating in mid-20th century advertising that explicitly encoded masculinity into the professional role, reinforcing the assumption that advertising executives and strategists were male.

Inclusive Usage

Use 'advertising professionals,' 'advertising executives,' or 'ad professionals' instead of 'admen'.

Inclusive Alternatives

["advertising professionals","ad executives","advertising strategists","ad professionals"]

Empowerment Note

Women have been integral to advertising strategy and creative direction since the 1920s, though early contributions were often uncredited or subordinated to male 'admen.'

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