Copywriter

/ˈkɑː.pi.raɪ.tər/ noun

Definition

A professional who writes advertising copy, marketing materials, and promotional text designed to persuade or sell.

Etymology

From 'copy' meaning advertising or promotional text and 'writer' meaning someone who writes. The profession emerged in the early 20th century with the rise of modern advertising.

Kelly Says

Don Draper from Mad Men was a copywriter, and the best ones in advertising's golden age understood that selling a product meant telling a compelling story—they were storytellers first, salespeople second.

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