The act or power of attracting or enticing someone; allurement or enticement.
From Old French 'alurer' (to lure toward), combining 'a-' (toward) and 'lure' (lure). The '-ance' suffix creates an abstract noun denoting the quality or action of alluring.
Allurance is almost archaic now, but it captures something interesting—it's not just about attraction but specifically about being drawn toward something, suggesting a gentle pull rather than a grab.
Complete word intelligence in one call. Free tier — 50 lookups/day.