The quality or state of actively opposing or rejecting social conformity and conventional norms.
Derived from 'anti-' (against) + 'conformity' (adherence to established standards). Conformity itself comes from Latin 'conformitas,' meaning agreement or similarity. The 'anti-' prefix gained prominence in English during the 20th century to describe organized resistance.
Anticonformity became a major cultural force in the 1950s-60s with movements like beatniks and hippies, yet today's 'counterculture' fashion is mass-produced and sold by corporations—the ultimate irony of institutionalized rebellion!
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