Associations

/əˌsoʊsiˈeɪʃənz/ noun

Definition

Organizations of people with a common purpose; mental connections between ideas or memories. Plural of association.

Etymology

From Latin 'associare' meaning 'to unite with', from 'ad-' (to) + 'socius' (companion, ally). The psychological sense of mental connections developed in the 18th century alongside advances in understanding how the mind works.

Kelly Says

The word beautifully captures both external and internal connections - we form associations with people and our minds form associations between ideas. The Latin root 'socius' also gives us 'society' and 'social', showing how fundamental companionship is to human experience.

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