Audi

/ˈaʊ.di/ noun

Definition

A German luxury automobile manufacturer known for its premium vehicles and advanced engineering technology.

Etymology

Named after founder August Horch, whose surname means 'listen' in German. When he left his original company, he couldn't use his name, so he chose the Latin translation 'audi' (imperative of 'audire', to hear).

Kelly Says

Audi's four interlocking rings logo represents the 1932 merger of four companies: Audi, Horch, DKW, and Wanderer, forming Auto Union AG. The clever wordplay of translating the founder's German name into Latin created one of the most recognizable automotive brands.

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