Soft, flattering, or insincere speech; the use of smooth, soothing words intended to deceive or persuade.
From Latin 'blandus' (soft, flattering) combined with 'loquentia' (speech or eloquence). This learned term describes a specific rhetorical style combining flattery with eloquence.
This forgotten word perfectly names a specific human weakness—we combine 'bland' (smooth/flattering) with 'loquence' (eloquence) to describe honeyed words designed to manipulate, something every politician knows well.
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