Present participle of blog; the activity of writing and publishing posts on a blog (web log). Involves regularly creating content for online publication and often building an audience.
From 'blog,' a contraction of 'web log' coined in 1999 by Peter Merholz. 'Log' comes from the nautical practice of recording a ship's journey. The internet adapted this concept for recording thoughts and experiences online.
Blogging democratized publishing in a way not seen since the printing press - suddenly anyone could be a publisher with a global audience. The word's journey from ship's log to web log to 'blog' mirrors the compression of language that happens when new technologies go mainstream.
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