Boho

/ˈboʊhoʊ/ adjective

Definition

Short for bohemian; describing a style that combines artistic, unconventional, and often vintage or ethnic elements, especially in fashion.

Etymology

Shortened form of bohemian, becoming popular in late 20th-century fashion and lifestyle discourse as a casual, trendy abbreviation.

Kelly Says

Boho became so commercialized that Urban Outfitters and fast-fashion brands turned genuine bohemian rebellion into a $40 embroidered kimono—the ultimate irony of a movement against materialism becoming a consumer aesthetic.

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