A distinctive call, phrase, or slogan repeatedly used by a person, group, or movement to express their identity or values.
From 'catch' + 'cry,' a compound meaning a cry that is 'caught' or 'taken up' by others. Common in Australian and New Zealand English, possibly influenced by indigenous calling traditions.
Political movements, sports teams, and social causes all develop catchcries that stick in people's heads—from 'Yes We Can' to ancient battle cries, these memorable phrases help groups identify with each other and signal belonging.
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