A short, memorable phrase or saying that someone is known for repeating, often used in advertising or comedy.
Compound of 'catch' (from Old English 'kecchen') and 'phrase' (from Late Latin 'phrasis' meaning 'speech'). The 'catch' element suggests something memorable enough to stick with audiences, while 'phrase' is a sequence of words. Popularized in the 20th century with radio and television advertising.
The most successful catchphrases exploit how our brains love patterns and repetition—every time you hear 'You've got mail!' or 'How you doin'?' your brain releases dopamine, making you crave hearing it again. Advertisers discovered this psychological hook, which is why catchphrases became the backbone of brand marketing.
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