Online content, especially headlines or thumbnails, designed mainly to make people click on it, often by using exaggeration, shock, or curiosity. It usually delivers less value than it promises.
Formed from "click" (a press on a link or button) and "bait" (something used to lure an animal or fish). The term spread with the rise of ad‑driven websites.
The word treats your curiosity like a fish and headlines like the hook. It’s a reminder that on much of the internet, your attention isn’t just welcomed—it’s hunted.
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