To make something appear as if by magic, or to bring something to mind or memory by thinking hard about it.
From Old French 'conjurer' and Latin 'coniurāre,' meaning 'to bind together by oath.' Originally meant to summon spirits or make a solemn appeal, eventually shifting to mean producing something seemingly by magic.
The magical sense of 'conjure' comes from ancient beliefs that speaking certain words with the right intention could actually summon spirits or forces—the idea that language itself had power. Stage magicians still use this terminology, playing into the illusion that they're calling forth supernatural forces!
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