The implied or associated meanings and feelings that a word carries beyond its basic definition.
From Medieval Latin 'connotatio,' derived from 'con-' (together) and 'notare' (to mark or note), referring to meanings marked or associated together with the primary meaning.
The word 'freedom' literally means the state of not being imprisoned, but its connotations shift wildly—to Americans it's patriotic, to revolutionaries it's liberation, to anarchists it's something else entirely based on their lived experience!
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