The writing of text for advertisements, websites, marketing materials, and promotional content designed to persuade people to buy or act.
From copywrite (copy + write) + -ing; emerged in early 20th-century advertising industry as a distinct commercial writing profession.
Copywriting is psychology disguised as writing—the best copywriters understand that they're not just selling products but selling feelings, identity, and possibility, which is why advertising copy can be both artful and manipulative.
Complete word intelligence in one call. Free tier — 50 lookups/day.