A voucher entitling the holder to a discount or rebate on a particular product or service.
From French 'coupon' meaning a piece cut off, from 'couper' (to cut). Originally referred to interest coupons cut from bond certificates, then extended to any detachable certificate offering value.
The first modern coupon was created in 1887 by Asa Candler for Coca-Cola - he distributed handwritten tickets for free drinks, and this marketing innovation became so successful that 'couponing' evolved into a massive industry worth billions annually.
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