Comparative form of cutesy; more affectedly or excessively cute in a way that might seem artificial.
From 'cutesy' (cute with excessive sentimentality, probably from 'cute' + '-sy' diminutive suffix) + '-er' (comparative suffix).
Cutesier suggests a judgment—that something is trying too hard to be cute, making it actually less endearing, which is why the word carries a subtle note of criticism.
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