The act or process of making something or someone divine, or treating them with god-like reverence.
Present participle of 'deify', from Old French 'deifier' and Latin 'deificāre'. The '-ing' form emphasizes the ongoing or repeated action of elevating something to divine status.
Social media is essentially deifying influencers in real-time—followers treat their words as gospel truth, which shows that the ancient impulse to worship hasn't disappeared, it's just found new idols.
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