Demiseason

/ˌdɛmiˈsiːzən/ noun

Definition

A transitional fashion season between the main seasonal collections, offering clothes suitable for changing weather.

Etymology

From French 'demi' (half) + 'season.' Emerged in the fashion industry in the 20th century to describe intermediate clothing lines between spring/summer and fall/winter collections.

Kelly Says

The fashion industry literally invented this word to sell you more clothes—demiseason collections target the awkward months when you can't quite decide if you need a sweater, making it a masterclass in marketing language.

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