To improve something or make it better, stronger, or more attractive.
From Middle English *enhauncen* ('to raise, make higher'), from Anglo-French *enhauncer*, from Vulgar Latin *inaltiare* ('to raise up'), from *in-* + *altus* ('high'). It shifted from 'raise up' to 'improve or intensify.'
To 'enhance' originally meant to literally lift something higher. We still use it that way in a mental sense: enhancing a photo, a skill, or a flavor is like turning up the 'height' of its best parts.
'Enhance' is widely used in beauty and cosmetic marketing, often targeting women with the implication that their natural appearance is insufficient and needs enhancement. This has reinforced narrow beauty standards and gendered pressure to modify appearance.
Use 'enhance' for skills, systems, or experiences across genders; be cautious when applying it to appearance so as not to imply a default deficiency, especially for women and girls.
["improve","strengthen","augment"]
When discussing enhancements in appearance or performance, recognize women’s agency and expertise in fields like cosmetic chemistry, design, and human–computer interaction.
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