A project or business, especially one that is difficult, important, or involves risk. It can also mean the willingness to take on new and challenging activities.
From Old French *entreprise* ('undertaking'), from *entreprendre* ('to undertake'), from *entre* ('between') + *prendre* ('to take'). It originally meant a bold or risky undertaking.
Enterprise is both the thing you do and the spirit you bring—it’s action plus courage. The word carries a sense of 'taking something on between people,' hinting that big projects are rarely solo adventures.
Business and 'enterprise' culture has historically centered male leadership and often sidelined women entrepreneurs and executives. Language around 'enterprise' has sometimes assumed a default male decision-maker or owner.
Use 'enterprise' for organizations and initiatives without assuming the gender of founders or leaders; highlight diversity in enterprise leadership where relevant.
["business","venture","organization"]
When discussing enterprise history or strategy, include the roles of women and gender-diverse founders, executives, and workers whose contributions have been underrecognized.
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