To attract or tempt someone into doing something, usually by offering something appealing or desirable.
From Old French 'enticier,' possibly derived from Latin 'in-' (into) combined with a root meaning to kindle or excite. The sense evolved from 'to set on fire' to 'to tempt or allure' by the 13th century.
The original meaning was literally 'to set on fire'—so when you entice someone, you're metaphorically kindling their desire, which is why the word still has that sense of creating irresistible appeal. Marketing genius works by understanding this basic human 'combustion'!
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