Fadmongering

/ˈfædˌmʌŋɡərɪŋ/ noun

Definition

The practice of promoting, inventing, or profiting from temporary fads and trends.

Etymology

Gerund form of 'fadmonger,' created by adding '-ing' suffix to the verb form, meaning the ongoing practice of trend-promotion.

Kelly Says

Marketing and social media have made 'fadmongering' an industrial-scale operation—what once meant individual promoters now describes algorithms designed to manufacture trends!

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