Flapperism

/ˈflæpərˌɪzəm/ noun

Definition

The ideology, values, and lifestyle associated with flappers; the cultural movement or philosophy of 1920s flapper society.

Etymology

From 'flapper' plus the suffix '-ism' (denoting a system of beliefs or practices). The '-ism' suffix elevates flapper culture to the level of a deliberate social philosophy rather than just a fashion trend.

Kelly Says

By calling it 'flapperism,' historians were acknowledging that this wasn't just about hemlines—it was a complete rejection of Victorian morality including women's sexual freedom, economic independence, and political participation.

Ethical Language Guidance

Gender History

Frames flapper culture as an '-ism' (ideology or movement to critique) rather than legitimate social change. Common strategy to pathologize women's liberation.

Inclusive Usage

Prefer 'flapper movement' or 'flapper culture' to grant legitimacy. '-Ism' suffix here implies a fad or problem rather than substantive shifts in women's rights and roles.

Inclusive Alternatives

["flapper movement","flapper culture","1920s modernism"]

Empowerment Note

What critics called 'flapperism' was women's deliberate construction of new identities—economic participants, voters, sexual agents—worthy of study as social progress, not pathology.

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