Simple, unpretentious, and familiar in a comfortable way; having the friendly, informal character of ordinary folk.
Folk + -sy suffix (a diminutive/familiar ending similar to -y). Created in the 19th century to describe something with a homey, common-people quality.
Politicians love to use 'folksey' language to seem relatable—saying 'ain't' or telling jokes—but studies show people can usually tell when it's performed rather than genuine, making forced folksey charm backfire.
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