A frame is a structure that supports or surrounds something, like the edges around a picture or the basic structure of a building. To frame something is to put it in a frame or to present it in a particular way.
From Old English “framian” meaning “to profit, be helpful,” later shifting to “to make, construct.” The noun grew from the idea of a constructed support.
Frames don’t just hold things; they control what you notice. In psychology and politics, ‘framing’ an issue can change people’s opinions without changing any facts—only the way those facts are presented.
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