The use of gadgets, tricks, or contrived devices, especially in a way that's excessive or emphasizes appearance over substance.
Gimmick + -ry suffix (variant of -ery). An alternate spelling/pronunciation of gimmickery, both emerging in 20th-century vernacular.
Gimmickry and gimmickery are basically twins—both describe the same hollow marketing impulse, showing how English loves giving us multiple words for the same contempt!
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