British variant present participle of glamour used as a verb; the act of making something glamorous or enchanting.
British English verbal form created by using 'glamour' as a verb directly and adding the '-ing' suffix, rather than the more standard 'glamorizing' used in American English.
British English treats 'glamour' as a verb more directly ('glamouring') while Americans prefer the longer 'glamorizing'—it's like comparing a elegant, efficient British suit to a more elaborate American version!
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