the act of making something seem more attractive, exciting, or appealing than it actually is.
From 'glamourize' (to make glamorous) plus the suffix '-ation' indicating the act or process. 'Glamour' itself comes from Scottish 'gramarye' (magic), showing how glamour originally meant magical enchantment.
The word 'glamour' literally meant 'magic spell' in Scottish, so when we talk about 'glamourization,' we're describing how media literally casts a magic spell on reality to make things look better!
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