to make something seem more attractive, exciting, or impressive than it really is, often by highlighting only the best parts.
From 'glamour' (from Scottish 'gramarye' meaning magic) plus the verb-forming suffix '-ize.' It became common in English in the 20th century as media and advertising grew.
Advertisers have perfected 'glamourizing'—they literally use the same techniques as movie studios to make ordinary products look magical and impossible to resist!
Complete word intelligence in one call. Free tier — 50 lookups/day.