Short for engraving or a gravure printing process that uses engraved plates.
Abbreviation of gravure or engraving, from Old French graver meaning 'to carve' or 'to etch,' derived from Germanic roots related to carving tools.
In the printing world, 'grav' is shorthand that professionals use—it's the kind of technical abbreviation that shows you're an insider, similar to how photographers say 'rez' for resolution.
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