Words, phrases, or spells that are repeated as if they have magical power, or sometimes just rhythmic speech.
From Latin 'incantare' meaning to sing in or enchant, from 'in-' (into) and 'cantare' (to sing). The word entered English in the 15th century when magic and witchcraft were serious legal matters.
Incantations work psychologically—whether in ancient rituals or modern therapy, the rhythmic repetition of words can genuinely alter brain states and behavior, which is why mantras, prayers, and even advertising jingles are all versions of the same ancient pattern.
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