Something that encourages a person to do something, such as a reward or benefit.
From Latin 'incentivus' meaning 'setting the tune, inciting', from 'incinere' (to sing or sound). It originally referred to music that stirred people to action.
An incentive is like a ‘tune’ that gets people moving in a certain direction. Money, praise, and grades can all act as incentives—quiet forces that shape behavior more than we often realize.
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