The act of having an effect on someone or something's behavior, decisions, or development through persuasion or example.
From Medieval Latin influentia, literally 'flowing in', from Latin influere meaning 'to flow into'. Originally referred to the supposed flowing of ethereal fluid from stars affecting human affairs, later broadening to any form of indirect power or effect.
The original astrological meaning of 'influence' as stellar power flowing into earthly affairs gave us the modern concept of subtle, often invisible forces shaping outcomes. Social media has created new forms of 'influencing' that paradoxically make this ancient invisible force highly visible and measurable.
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