Persuading

/pərˈsweɪdɪŋ/ verb

Definition

Convincing someone to do something or believe something through reasoning or argument.

Etymology

From Latin 'persuadere,' combining 'per-' (thoroughly) and 'suadere' (to urge or advise). It emphasizes the complete convincing of someone's mind.

Kelly Says

Persuading is different from forcing or tricking—it means changing someone's actual mind, getting them to genuinely want the same thing you want. That's why it's the hardest form of influence but the most lasting.

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